This is a new term for online advertising. It was made up by some guy. Maybe not specifically for the adware business, but it certainly sounds much better than the one word that strikes fear into the hearts of users globally.....adware!
And who is behind this push for the new terminology? It appears to be WhenU, but I'm unsure at this time. It would seem fit a theme WhenU CEO Bill Day touted last year when he said "Adware as a term will die in twelve months". Sounds like they have begun down that path with this association. Read More & Discuss