Well the gang behind the most current crop of forum spam has taken exception to the publicity. And you would think they would actually like it. But of course it's not exactly of the flattering kind of publicity. One could paint it as not flattering. Especially if it's really just an unethical method of advertising your product. And it's not even done in a manner which is obvious. The push generically named removal tools for the latest malware and install the samething in each instance, Spy Hunter.
They posted a press release asking for discussion on the matter with the security community. They threaten a possibility of legal action even. Maybe they ought to spend their money on good, honest affiliates instead of lawyers. Now that would be good publicity. Read More Here